B.A,B.Com, B.Sc, B.C.A and B.B.A Programmes
w.e.f 2020-21 SEMESTER – I
SKILL DEVELOPMENT COURSES
ARTS STREAM
PUBLIC RELATIONS
Total 30 hrs (02 h/wk 02 Credits Max 50 Marks
Course Outcomes:
After successful completion of this course, the student will be able to:
- Understand the historical background and role Public Relations in various areas
- Have insight into the use of the technological advancements in Public Relations
- Comprehend tools of Public Relations in order to develop the required
- Understand the ethical aspects and future of Public Relations in India
- Develop writing skills for news papers and creation of
Syllabus:
UNIT-I
Public Relations-Meaning, Definition, Nature and Scope, Historical Background, Technological and Media Revolution and Role in Business, Government, Politics, NGOs and Industry. 6 Hrs
UNIT-II
Concepts of Public Relations-Press, Publicity, Lobbying, Propaganda, Advertising, Sales Promotion and Corporate Marketing Services, Tools of Public Relations- Press Conferences, Meets, Press Releases, Announcements, Webcasts 10Hrs
UNIT-III
Public Relations-Meaning, Definition, Nature and Scope, Historical Background, Technological and Media Revolution and Role in Business, Government, Politics, NGOs and Industry. 6 Hrs
Co-curricular Activities Suggested: 04 Hrs
- Invited lecture by local field expert/eminent personality on Public Relations
- Visit to Press
- Opinion Survey, Media Survey and Feedback
- Case Studies
- Organising mock press conferences, exhibitions
- Assignments, Group discussion, Quiz
Reference Books:
- Brown, Rob, Public Relations and the Social Web, Kogan Page India, New Delhi,
- Cutlipscottetal, Effective Public Relations, London,
- Black Sam, Practical Public Relations, Universal Publishers,
- M.Sardana, Public Relations: Theory and Practice.
- V.Vilanilam, Public Relations in India: New Tasks and Responsibilities, SAGE Publications India Pvt Ltd, New Delhi2011.
- Websites on Public
* NOTE : Preferred teaching Department is Political Science/ English
